You said “GMCT”?

The Global Marketing Core Team is a group of talented Ultradent marketers from our different offices around the globe. Each region has at least one representative.

Ryan, Steve & Dan are based in HQ and represent US market, Peter handles Europe, Tina (missing in the picture) & Hiromi are the voices of Japan, Nicolas for Asia-Pac and Clauber for Latin America.

While International Sales are becoming more important than Domestic sales, this group was created to bring cohesion to a more Global organization.

Our mission is to:

• Enforce consistent GLOBAL Brands both in Company and in Product

• Increase the GLOBAL Voice of Customer influence on Brands

• Enforce GLOBAL Marketing Policies / Procedures / Solutions

The GMCTeam meets daily by email, weekly over the phone, and quarterly face to face.

What we have already accomplished so far:

• International Training Program (together with the Ultradent University)
• Unifying the Global Catalog
• International Websites
• Product Videos & Sales Tools
• Product Family Brochures
• Web Resource Center Improvements
• Scientific Facts Resource
• Communication/internal-external
• streamlining branding
• review global promotions
• exchange strategy
• validation process on new product development/launch
• improving Product positioning and messaging

We look forward to more successful marketing development in the future!