Ultradent's endo sales team recently wrapped their annual meeting in Salt Lake City and finalized an exciting, new program. This new program is a unique continuing education model for endodontics that will change the way endo CE is offered in dentistry.

Nicknamed "CE in a box" because of its modular, organic nature, the program will roll out in earnest in the second half of 2008. Instead of relying on larger, logistically difficult continuing education events in big hotels, Ultradent is taking endo-related continuing education into the neighborhoods where dentists actually practice.

There are no registration fees for these CE events. They are designed for smaller, intimate groups of dentists who gather in the local dental office of a current customer and listen to a 45-minute presentation on the state of endodontics in 2008, followed by the opportunity for hands-on learning using Ultradent's line of endodontic products.

The endo sales team also decided that because of this new CE program and the evolution of the roles we play in the field, our title will change from Endodontic Product Specialist to Endodontic Consultant. In my opinion, this title change reflects what we really do out there, which is present endo solutions from Ultradent - and if nothing moves the dentist, we STILL remain available to consult on numerous aspects of endodontic practice by a general dentist.

We rolled out the CE in a box programs to our entire sales team at their July regional meetings. It's going to be a potent, powerful way to spread the Ultradent message of minimally invasive, logical, and affordable endodontic solutions for the everyday general dentist.