Mission Statement

What we want to achieve

Dr. Dan Fischer

We are driven to improve oral health globally through science, creativity and education.

We promise to provide progressive and trustworthy solutions to clinicians, enabling them to respect oral tissues and promote well-being to their patients. Our commitment to humanity is to continually pursue the discovery of cures for caries and gum disease.

Learn more »

» Walker ShaLyse

Fabio Fowler Brings True Experience to our International Ultradent Family

“There’s just something about Ultradent that you fall in love with. It’s the people, it’s Dr. Fischer, it’s people like Dirk Jeffs and Jim Wilson and everyone just always there to support you. I’ve personally had so many opportunities through Ultradent to see the world and live abroad and learn. I’ve stayed with Ultradent this long because of the people I work with. It really is a family and I cannot imagine my life today without it,” says Fabio Fowler, Ultradent’s marketing manager over the Americas.

He continues, “My favorite part of my job is the team…not just my team I oversee, but the entire Ultradent family across the world. It’s the Pablos and the Olgas and the other friends I have across the globe. Many people don’t enjoy getting on long plane rides to travel for work for hours and hours, but I look forward to it because I get to see my Ultradent family and industry friends.”

Fabio (picture bottom row, middle) here at Ultradent, spending time with friends and colleagues.

Fabio’s experience in the dental industry goes far beyond the twelve years he’s been with Ultradent. Before then, he practiced as a dentist, and then became a distributor of Ultradent products. Before coming onboard at Ultradent, Fabio truly gained experience as a seasoned industry professional, having seen all sides of the business: as a customer, a sales rep, an importer, a distributor, and as a manufacturer. After Ultradent hired him as an international manager, Fabio worked for several years in Ultradent’s South Jordan, Utah headquarters, before moving to Milan, Italy where he worked as a regional manager for Western Europe, then Southern Europe, and eventually, as a  marketing manager for all of Europe and the Middle East. Not surprisingly, he speaks five languages: Portuguese, English, Spanish, Italian, and French.

Now in his home country of Brazil, Fabio spends his days at  Ultradent’s Brazillian subsidiary and only international manufacturing plant, located in the city of Indaiatuba, just an hour’s drive from Sao Paolo.

Of the company’s growth since Fabio came onboard twelve years ago, he says, “I came as one of eight international employees, and now, we easily have over 100 international employees working all over the world. It’s incredible! It’s amazing to be able to offer our services as an international company to dentists who live outside the US, thanks to our incredible growth through the years.”

Fabio attributes much of Ultradent’s growth and success to the savvy, intelligence, and charisma of Dr. Fischer. Of him, Fabio says, “Dr. Fischer is incredible. It’s amazing how someone can wear so many hats within a company or even a career. He still practices dentistry, which informs his works and he gets a lot of respect for that, and he has an incredible understanding of chemistry, physics, management, business, operations, and even information technology. Because of this knowledge, he’s able to hold intelligent and fruitful conversations with experts in so many different fields, travel the world, and still pat you on the back and call you by name—even if the last time he saw you was 15 years ago. He has this unique ability to make you feel like the most special person in the world. It’s remarkable.”

Harking back to his dental school years, Fabio’s favorite Ultradent product remains ViscoStat. “When I first tried ViscoStat, I fell in love with it. It saved my life in dental school because I was able to take an impression so much faster and more reliably. Before discovering ViscoStat, I had to go back and start over again and again, trying to get an accurate and predictable impression.“

As for the region he now oversees, VALO holds the number one spot in popularity with Brazillian dentists, and Opalescence Boost and Opalescence PF are following closely in the other areas within his region, including Brazil. “Mexico and Canada are powerhouses for whitening,” Fabio says.

As for Ultradent’s future, Fabio sees it continuing to go “onwards and upwards, as always.” He continues, “We have tremendous potential here in the region. We have great products, great distributors, and great partners. Additionally, there are many products that haven’t been introduced to part of my region, so it’s going to be exciting and a lot of fun to unveil them here.”

Fabio Fowler and Family

When he’s not working, Fabio enjoys spending his free time with his wife, who is also a dentist working toward her specialization in orthodontics. Together, they have two daughters, Natalia (4), and Camilla (2). Fabio has a passion for music, and loves to play his bass guitar and saxophone whenever possible. If he’s not doing one of the aforementioned activities, you might find him on the basketball court.

We’re very lucky to have Fabio as part of our Ultradent family.

» Walker ShaLyse

Territory Account Manager (TAM) Spotlight: Kayla Simmons

Kayla Simmons
Territory: Eau Claire, Wisconsin and St. Paul, Minnesota
Time with Ultradent: 9 years in August

Favorite Part of Job: I would say my favorite part of my job is educating people about our products. I love that we are a private company and that there is no middle man involved. I love the fact that I can clear up the misconception that we’re expensive. I love showing people that we can provide better products at an economical price.

Favorite Products: My favorite product is Opalescence Go. It’s fun because I’ve been with the company so long that I’ve seen our whitening line evolve and change and I love showing our customers that we listen to them and that it’s an option or starting point for every single patient.

Fun Fact #1: I have two little boys- and I never imagined being a mom of boys—but with boys come messes, mud, sand, and I feel like I’m reliving my childhood through them. I’ve really learned to love things that I never thought I’d like that my boys love, like trucks, tractors, diggers and hot rods!

Fun Fact#2: I’m very passionate about my family—my two boys and husband, CrossFit, running, and I like my paleo diet.

» Dan Fischer

Practicing the Ultradent Way

“Anyone who sees in his own occupation merely a means of earning money degrades it; but he that sees in it a service to mankind ennobles both his labor and himself.” – A. Lawrence Lowell

I’ve said it many times: The ability to repair brings a rich new ethical meaning to what we as dentists and dental professionals do. I call this mantra the practice of “minimally invasive dentistry.” Anytime we can repair, and in doing so preserve, the natural structure of the tooth falls under this arena. Modern dentistry too often falls victim to greed—forgetting patient-centered, tooth-centered care and replacing what could easily be remedied with a minimally invasive approach with a more expensive and invasive solution, such as crowns, veneers, etc.

On that note, I’d like to amend the statement of “minimally invasive dentistry” to “minimally invasive caring dentistry,” or MICD. MICD is not just a list of procedures. It’s a philosophical way of practicing dentistry. It is an opportunity that we as dentists have to provide quality, high-tech care with one clear message and direction. It is the same message for the rich or the poor!!! I can personally attest that doing so builds trust with the patient, bolsters personal integrity, and will allow us to provide well for our families.

One of my favorite ways to practice dentistry the Ultradent Way is whitening. The ability to enhance smiles via whitening enamel or dentin, and thus leaving it intact, is a wondrous thing compared to cutting off that precious and irreplaceable enamel, flushing it down the sewer, and replacing it with a sub-par man-made ceramic.

Certainly, our bonding agents and adhesives fit the MICD approach as well. The number one gain of the 20th century for modern operative dentistry was the invention of quality, predictable, reliable adhesive dentistry. That being said, there are over 100 brands of adhesive products on the market today and there are only five or six that I truly consider to be high-quality and non-compromising. Many of these products are made with the idea or notion of creating a faster procedure by cutting corners and eliminating necessary steps required to provide that non-compromising, high-strength adhesion. When dentists learn to manage and predictably create high-strength adhesion, they can, in turn, preserve more tooth structure. This again eliminates much of the need for more invasive, indirect, expensive, and often unnecessary dental procedures.

Certainly, pit-and-fissure sealants, caries prevention, and fluoride varnish also fall under the MICD category, in addition tooth whitening and many of the adhesive products available today. Naturally, anything that helps to prevent lesions or caries in the first place is one of, if not the greatest, ways to practice Minimally Invasive Caring Dentistry.


» Walker ShaLyse

Territory Account Manager (TAM) Spotlight: Katie Daniels

Katie Daniels
Territory: Allentown, PA
Time with Ultradent: Four years and one month!

Favorite Part About Job: I love the fact that I get to sell so many different products that have such great reputations. I also love that every day is different and that there are so many different products to fit people’s needs and get them excited about. It’s also always very refreshing to walk into an office and feel such a warm welcome because of the reputation of our products.

Favorite Ultradent Product: My favorite Ultradent product overall would be Opalescence Go, but currently I’m also really loving ExperTemp. It’s a fun product to sell and demo. Plus, the strength of the product is awesome. It’s been such a gem to have in my bag.

Fun Fact #1: I have a passion for traveling. Every year I try to make it a point to visit a unique place around the world. My parents instilled that in me as a young child. I’ve already been away three times this year! One of my favorite places in the world is Thailand, I love Europe, and I’d really love to visit Croatia next.

Fun Fact #2: Although I’m no longer married, my first wedding was featured on “America’s Funniest Home Videos,” and we got third place! My great-uncle who was in his 90’s at the time got up during the prayer, walked clear to the front, and asked the minister giving the prayer where the bathroom was. It was HILARIOUS!

» Walker ShaLyse

Whitening Myth Busters: Do Whitening Toothpastes and Mouthwashes Really Work?

When it comes to teeth whitening, the market seems saturated with over-the-counter options—from a plethora of whitening toothpastes to various mouthwashes that promise a brighter, whiter smile. The options can seem endless. This edition of “Whitening Mythbusters” is here to address if whitening toothpastes and mouthwashes work, and how they claim to produce the results they promise.

“Here at Opalescence, we’re purists. We know what works, we know what’s safe, and we know why and how it works,” says Peter Allred, Ultradent and Opalescence’s Director of Formulation Technology. Peter has served as one of the key masterminds behind the global success of the Opalescence Professional Tooth Whitening System line of products, including Opalescence® Boost, Opalescence® PF, the Opalescence line of whitening toothpastes, and, most recently, the exciting new semicustom, take-home whitening system, Opalescence Go®.

Peter has dedicated his entire career to studying, experimenting, and working to perfect the science behind lasting, safe, and effective teeth whitening. He says, “At Ultradent, we believe peroxide-based bleaches to be the only long-lasting, effective teeth whitening solution. We’ve spent years studying peroxide—what it does to the body, how it is metabolized, and how much of it is safe.”

Before we jump into the science behind how peroxide works, let’s address some of the non-peroxide containing products, like whitening toothpaste and mouthwashes that can be purchased at the market, and how or if they help to lighten the shade of tooth enamel. “Whitening toothpastes whiten the teeth through a mechanical, abrasive slurry. For someone that has, for example, been brushing their teeth with a chalk-based toothpaste for a long time and then switches to a whitening toothpaste, they actually may see a difference because they are tackling those surface stains more aggressively,” says Peter.

“Even the old baking soda toothpastes can have a positive effect in reducing surface stains,” Peter continues, “Baking soda has an advantage in that it’s reactive with some acids in the mouth that create bubbling and foaming which might help penetrate some of the micro indentation of the tooth to help remove surface stains. However, for something to be a really effective bleaching product, it absolutely has to penetrate the enamel with peroxide.”

So, in other words, whitening toothpastes and mouth washes simply remove surface stains, which leads us right back to peroxides—the only ingredient proven to whiten the teeth from the inside out! He explains, “Peroxide doesn’t remove surface stains. What it does, is it penetrates the enamel, reacts with the stain molecules, and actually changes them. Everyone has some staining on their teeth that darkens certain parts of them. The only way to hide those stains is through the use of the chemistry in peroxides that is small enough to penetrate the enamel, get into the dentin, come in contact with the stain molecule, and then react with the stain to change how it reflects light.”

How about products available at the market that in fact do contain peroxide, such as strips, pens, swabs, and even some toothpastes? We’ll tackle that in the next edition of “Whitening Mythbusters.”

For now, keep smiling!

» Dan Fischer

There’s Courage and Opportunity in Saying “I Don’t Know”

I’m often asked by new Ultradent reps what advice I might have for them as they go out into the field to educate dentists and their staff with the hopes of selling them Ultradent’s line of products. What kind of advice do I have for them? Well, some things I tell them might seem par for the course, while other pieces of advice might surprise them. Here are a few of things I like to tell our fabulous Ultradent reps as they go out and begin working on their own in their individual territories.

1.) Know your products. Strive to gain as much knowledge and understanding of each product line, their features and benefits, and what it uniquely brings to the table that the competition cannot. This is paramount! That being said, I’m always impressed with the enthusiasm our Ultradent reps bring to the table about the products. Their desire to be the best in their field instills confidence in me that they are representing Ultradent, it’s values, and its products in the best possible way. I’m very proud of our fabulous team.

2.) Realize you have permission to say, “I don’t know.” While I applaud your efforts to be the experts in your fields, I’d be hard-pressed to find the man that knows it all, and I’d even go further with that statement by saying that perhaps the man who knows all the answers might lose out on a valuable opportunity: the follow-up visit. When confronted with a situation in which you might not know the answer, I say, DO NOT shoot from the hip. It’s okay, and even encouraged to honestly say, “I don’t know, but I’ll find out and get back to you.” Any doctor will rarely tell you to not to get back to him, and the most important thing in the first place is to give customers honest, reliable information. There is honor and courage in being able to say “I don’t know.” Remember that, and turn it into an opportunity to learn and follow up.

3.) Last, dentists and dental professionals are a unique breed. When engaged in a conversation, they’re far more likely to study the mouth of the person they’re speaking to than the average person. For this reason, keeping good oral hygiene (as an Ultradent rep) is paramount so your dentition doesn’t distract from the message you’re trying to share with the doctor. The doctor must be able to focus on the message coming out of your mouth verbally, not visually.
Knowing your products, turning challenges into opportunities, and representing what you sell in a physical sense to the best of your ability are essential tools that I believe will set you up for a successful career as a fabulous member of our Ultradent rep family. I’m always impressed with your loyalty, care, hard work, courage, and enthusiasm you bring. Thank you, team, for all you do!



» Walker ShaLyse

Territory Account Manager (TAM) Spotlight: Pam Perry

Pam Perry
Territory: Northern California
Time with Ultradent: 10 years next month

Favorite Part About Job: My accounts and the relationships I’ve been able to build over the years. Those relationships become more like friendships than business contacts over time.

Favorite Ultradent Product: My all-time favorite product is VALO, but my current favorite product is ExperTemp. It’s been a really neat product to talk about and the doctors have loved it. I’ve had great results and feedback with it.

Fun Fact #1: : I love to read and my husband and I absolutely love to travel. I also love gardening and hiking.

Fun Fact #2: I’m married and I have a beautiful 21-year-old step-daughter. She’s our pride and joy.

» Walker ShaLyse

The Incomparable Jeannie Nugent

“I want to be a part of helping the company to grow and move forward,” says Jean, or “Jeannie,” Nugent. It’s a goal that most people say she’s already accomplished; since Jeannie started at Ultradent seven years ago, the company has more than doubled in size from just 600 employees to the more than 1,300 people who work here today.

Jeannie’s role at Ultradent has also grown significantly. Starting as a part-time lobby receptionist, Jeannie now works full-time managing the receptionist team, coordinating all facility tours, working in human resources, and serving as co-chairperson of Ultradent’s many events with Audrey Mede. “I’m not a person who likes to sit still. I have to keep moving,” she says.

As we head into what Jeannie calls her “busy season”—which begins with Halloween and ends with Christmas—Jeannie says that impacting people’s lives in a positive way is what makes it all worth it. “I love anything that has to do with people. I love people. I love helping and serving them. That’s my motivation—serving people and making sure they have what they need and that they’re happy.”

Another joy—“I love doing tours because I love Ultradent, its story, and the things it’s based on,” reflects Jeannie. “When they put me in charge of tours, I began to really appreciate what it took to get Ultradent to where it is over the last 35 years!”

She continues, “The first product that Dr. Fischer created, Astringedent—every dentist uses it! VALO has revolutionized the industry. Of course, Ultradent has a tremendous influence in that field of tooth whitening. Across the board, everyone wants Opalescence. It’s the standard. It’s the best whitening out there.”
Of Dr. Fischer, Jeannie says, “That’s what I love about Dr. Fischer—he loves the dental industry so much that he’s ever stretching to make it better,” she says, calling him the opposite of an “arms-length man.” She remarks, “Another thing that is so gracious about Dr. Fischer is that he often comes up to tell you how much he appreciates what you do. When he began to see some of the things Audrey and I would put on for the employees, he would come up, every time, and thank us for the work we had done.”

To say that Jeannie does a lot would be an understatement. Although she loves Christmastime, Jeannie says that organizing Ultradent’s annual food drive is the most satisfying. “I love the food drive. It’s so fun to see all of our departments in the company pull together and do an amazing thing for people who are less fortunate. It makes me so proud to work here at Ultradent! I’m just blown away by the generosity of our company.” Last year, Ultradent raised over 300 pounds of food, making us the second largest contributor to the Utah Food Bank in the state. Jeannie hopes that this year, the company can claim the number one spot.

The fact that Jeannie loves the food drive so much makes it no surprise that she treasures Ultradent’s core values of “care” and “integrity” the very most. “I think integrity is essential to make the world a better place. I love the fact that I work with people who mean what they say and do what they mean.”

She points out that Dr. Fischer, despite his already full plate, leads by example. Of Ultradent’s core value, “care,” she says, “When I became a receptionist, I was impressed with how quickly he learned my name. Such is the case with nearly every employee at Ultradent, despite its growing size.”

When Jeannie’s not at Ultradent, she loves spending time with her five children, husband, and her grandchildren. She also enjoys painting, walking, and reading.

» Walker ShaLyse

Territory Account Manager (TAM) Spotlight: Janet Gjerde

Janet Gjerde
Territory: Greater Seattle Area
Time with Ultradent: 15 years this April

Favorite Part About Job: There are too many to list! Ultimately, I do this job because of Dr. Fischer. When I hear him speak, and see the passion he has for people and for making dentistry better, I try to spread that enthusiasm to my doctors and offices. I love making their lives easier.

Favorite Ultradent Product: My favorite products are our tissue management line and our whitening products.

Fun Fact #1: I married my high school sweetheart and we’re celebrating 20 years together. He’s a firefighter, so I’m very proud of him. We also have a little girl who’s seven.

Fun Fact #2: We love camping, riding ATV’s, boating, and enjoying all that the Pacific Northwest has to offer.

» Dan Fischer

End of Summer Lecture Tour

Lecturing in Walnut Creek

I’ve recently closed out a fabulous summer filled with wonderful people and experiences, beginning with my visit at the end of July to Bismarck, North Dakota.

In Bismarck, Carol Jent provided her excellent hygiene course while I did my usual presentation with the doctors. Over the last year and a half, my lecture has evolved into an analogy between the creation of quality, long-lasting marriages and quality, long-lasting dentistry. I’ve found a great number of parallels between these two subjects. As always, I keep the emphasis on prevention and minimally invasive techniques, as I believe this encompasses the definition of quality, long-lasting dentistry.

Although is it the capital of North Dakota, Bismarck’s population stands at approximately 200,000 people. I’ve found that because of the small population, the area doesn’t see many speakers on dentistry, which, I believe, makes the audience incredibly appreciative and receptive. I love the dentists, hygienists, and staff in the area, and had a great time with them during my visit.

After Bismarck, I traveled to Indianapolis, Indiana, where a good sized group of dentists and professors came out to hear our lectures. The University of Indiana’s dental school is one of the top in the nation, and sitting in the front row of my lecture was a former professor of mine from Loma Linda—Professor Melvin Lund who, now in his nineties, has been at Indiana for many years now. Next to him sat his son, who is a part-time professor at the dental school. What a wonderful reunion it was!

One row behind Professor Lund and his son sat the exemplary Bruce Matis, who has done more research for us on tooth whitening products than any other researcher. Although now retired, he still lectures on the subject and does some part-time work on the side. He has been a huge asset to Ultradent! What a blast to engage with him, Professor Lund, and the rest of the group during mine and Carol’s lectures. Thanks to everyone to came out!

Following my trip to Indiana, I traveled to Walnut Creek, California at the end of August for my last lecture trip of the month. The super Anthony Corsello, Brandie Miller, Pam Perry, Sabrina Kong, and their lovely, caring, and hardworking territory account manager, Judy Durrant covered all the bases for this, our largest course of the year. We had a whopping 220 attendees—among them, some of the most quality doctors in the area. Although many at the course have been loyal to Ultradent for years, we also had many new attendees who learned about our company and products for the very first time. We also had quite a few faculty members in attendance from the two dental schools in the area. Walnut Creek is a lovely place and I thoroughly enjoyed the few, yet productive, days spent there.

As I write, I’m in transit to Orlando, Florida, where I will lecture to a large group of key opinion leaders consisting of prominent professors and dentists from Latin America. It should be a fun and vibrant day! The following day Leenie and I will fly to Memphis, Tennessee for another all-day lecture series there. Should be great!

I’ll be back soon with a full report on my great trip to gorgeous Southeast Asia.

Until then, hugs to you all!