“There’s just something about Ultradent that you fall in love with. It’s the people, it’s Dr. Fischer, it’s people like Dirk Jeffs and Jim Wilson and everyone just always there to support you. I’ve personally had so many opportunities through Ultradent to see the world and live abroad and learn. I’ve stayed with Ultradent this long because of the people I work with. It really is a family and I cannot imagine my life today without it,” says Fabio Fowler, Ultradent’s marketing manager over the Americas.
He continues, “My favorite part of my job is the team…not just my team I oversee, but the entire Ultradent family across the world. It’s the Pablos and the Olgas and the other friends I have across the globe. Many people don’t enjoy getting on long plane rides to travel for work for hours and hours, but I look forward to it because I get to see my Ultradent family and industry friends.”
Fabio’s experience in the dental industry goes far beyond the twelve years he’s been with Ultradent. Before then, he practiced as a dentist, and then became a distributor of Ultradent products. Before coming onboard at Ultradent, Fabio truly gained experience as a seasoned industry professional, having seen all sides of the business: as a customer, a sales rep, an importer, a distributor, and as a manufacturer. After Ultradent hired him as an international manager, Fabio worked for several years in Ultradent’s South Jordan, Utah headquarters, before moving to Milan, Italy where he worked as a regional manager for Western Europe, then Southern Europe, and eventually, as a marketing manager for all of Europe and the Middle East. Not surprisingly, he speaks five languages: Portuguese, English, Spanish, Italian, and French.
Now in his home country of Brazil, Fabio spends his days at Ultradent’s Brazillian subsidiary and only international manufacturing plant, located in the city of Indaiatuba, just an hour’s drive from Sao Paolo.
Of the company’s growth since Fabio came onboard twelve years ago, he says, “I came as one of eight international employees, and now, we easily have over 100 international employees working all over the world. It’s incredible! It’s amazing to be able to offer our services as an international company to dentists who live outside the US, thanks to our incredible growth through the years.”
Fabio attributes much of Ultradent’s growth and success to the savvy, intelligence, and charisma of Dr. Fischer. Of him, Fabio says, “Dr. Fischer is incredible. It’s amazing how someone can wear so many hats within a company or even a career. He still practices dentistry, which informs his works and he gets a lot of respect for that, and he has an incredible understanding of chemistry, physics, management, business, operations, and even information technology. Because of this knowledge, he’s able to hold intelligent and fruitful conversations with experts in so many different fields, travel the world, and still pat you on the back and call you by name—even if the last time he saw you was 15 years ago. He has this unique ability to make you feel like the most special person in the world. It’s remarkable.”
Harking back to his dental school years, Fabio’s favorite Ultradent product remains ViscoStat. “When I first tried ViscoStat, I fell in love with it. It saved my life in dental school because I was able to take an impression so much faster and more reliably. Before discovering ViscoStat, I had to go back and start over again and again, trying to get an accurate and predictable impression.“
As for the region he now oversees, VALO holds the number one spot in popularity with Brazillian dentists, and Opalescence Boost and Opalescence PF are following closely in the other areas within his region, including Brazil. “Mexico and Canada are powerhouses for whitening,” Fabio says.
As for Ultradent’s future, Fabio sees it continuing to go “onwards and upwards, as always.” He continues, “We have tremendous potential here in the region. We have great products, great distributors, and great partners. Additionally, there are many products that haven’t been introduced to part of my region, so it’s going to be exciting and a lot of fun to unveil them here.”
When he’s not working, Fabio enjoys spending his free time with his wife, who is also a dentist working toward her specialization in orthodontics. Together, they have two daughters, Natalia (4), and Camilla (2). Fabio has a passion for music, and loves to play his bass guitar and saxophone whenever possible. If he’s not doing one of the aforementioned activities, you might find him on the basketball court.
We’re very lucky to have Fabio as part of our Ultradent family.